When you present to others, you express who you are and ask your audience to tune into you. Persuasion and rhetoric were the cornerstones of the ancient world. Today, we often hope to pick up these skills as we go. And then there’s PowerPoint. It’s overtaken some people’s presentations and reduced them to eye tests and screen reading exercises. You can present professionally and confidently. It takes practice, confidence and applying structures and techniques.

At the end you will:

• the importance of ethos (credibility), pathos (emotion) and logos (logic)
• analyse an audience
• use different structures for different presentations
• build credibility with your audience
• get your body language right
• use visual aids and PowerPoint effectively
• use a variety of rhetoric devices and stories
• use your voice to best effect
• develop confidence and your own style

Why is this important?

At some point in our careers we all have to do it. Doing it well adds to your influence and persuasive abilities.